BKNG|Booking Holdings Inc. Common Stock
Booking Holdings Inc. is a leading global provider of online travel and related services. The company operates a portfolio of well-known brands including Booking.com, Priceline, agoda, KAYAK, and OpenTable. These platforms enable consumers to book accommodations, flights, rental cars, restaurant reservations, and activities through both merchant and agency models. The company serves travelers worldwide by connecting them with a vast network of hotels, airlines, car rental companies, and other travel service providers. Its business model generates revenue primarily through commissions on bookings, service fees, and advertising, with the core value proposition being the aggregation of travel inventory and provision of a convenient, comprehensive booking experience.